Homo Economicus: I, II, III: 3-channel HD computer generated simulation, 2 min. Click here for limited edition, available now at Sedition.

Homo Economicus explores how men working in the City of London financial district both modify and commodify their own bodies. The work intentionally conflates the corporate and the corporeal, questioning male self-worth and its apparent apotheosis in the hyper-competitive financial services industry. Grounded in audio interviews with real city men, Homo Economicus proposes an alternative economy of the male body: not as an unquestioned instrument of power, but a site of vulnerability and power-play.

Thanks to Somerset House Studios, Cockayne Foundation, Mainframe, Nick Ryan.